5 Things To Know About Your Fellow Dentist

5 Things To Know About Your Fellow Dentist

Welcome to Dental Board, Dr. Rohit Sharma from GDS.

Constantly growing dental clinics is a very challenging task, for this, you will have to learn new things constantly and will also have to do a lot of adjustments.

If you just keep looking at yourself then you will not learn much. Therefore, the competitor is also necessary for growth and you cannot ignore the competitor.

Army Plan For Attack

For example, if the army plans to attack, then they are very careful about how the officer is strong or weak.What is his strong point, what is the week, in the same way when you make a strategy for your clinic, you have to keep your competitor in mind, otherwise your strategy will fail.

If you know who your competitors are, what service they give, what is the value of their service, then yourChanges can be kept according to the competitor. You can answer the marketing campaign of your competitor.

You can create your marketing strategy with all this knowledge, take advantage of your competitor’s weaknesses.  And you can improve your clinic. If a new clinic is opening, then you can estimate the loss from it.  With all these things you will know the reality.

5 questions to ask

So here are five things on the topic of today’s video that you must know about your competitor.

The first thing your competitor does is everyone who can stop your customer from coming to you.  And the competitor can be of two ways.

  • The first direct competitor means the dental clinic that has services like yours.  So your competition is dental  clinic run by corporates or doctors or quacks

  • The second competition may be an Indirect, which you do not see, every clinic faces a competitor even if you are your only clinic in each other’s village.  Here you can have a competitor chemist who gives pain relief medicines to the patient.  Or it may be the creeps that end the pain by biting the nail into the tree. And our competitor is also Colgate Sensodine which advertises and gives a sensitive toothpaste to the patient.

By knowing which type of competitor you are dealing with, you can create a message or develop your marketing strategy by communicating with the patient.

How competitive position himself

The second thing that you have to keep in mind is how your computers position themselves.  The service of an RCT can be presented in many ways.  And for this reason, a lot of clinics exit while providing the same service.  Let’s see from an example,

A clinic that is on the main road is a clinic bigger than 200 square meters. He has spent lakhs of rupees on the interior. He is targeting the premium customer and charges premium money.

There is a clinic that has two dental chairs, has an average interior and provides good treatment ie this clinic is giving value for money.

A clinic that also works at Very Cheap Price is very crowded in its clinics which does not have quality in treatment ie this clinic is targeting lower income group and the man earns by practicing.

So this means that you should know it well, who is your competitor among these three, together these three cannot be your competitors.

So you should know very well what kind of population your computer is targeting, whether it is providing only a party cooler service, they are giving luxury service or are giving list like a sold side as much as you are competitive  The more you know, the stronger you will become.

Competitor service price

The third thing you should know is that you must know the price of your competitor.

The reason for this is that you will get an idea how much money the market you want to target wants to pay.

If you know this thing, then maybe you bring a better pricing model.

My point to you is that your price can give success to your clinic and can also be drowned. See from an example if you keep your price lower than the competitor, you will get the advantage but you have to tell them that the quality is absolutely  If not good, then the low price shows the interior quality. If your price is higher than the competitor, then you have to tell what you want.  States are and that you Loyal Passion must also be added value patient will also be moved competitor do.

With the price of a competitor, you can decide the right price for yourself.

Competitive strength

Yes, you think it is good, after all, we have to beat our competitor and give good service to our patient, so it is important to know their strength, you have to know what the customer likes about them.  Batter two, you are giving the service you are giving, why not give something extra to win the customer.

The last point you should know is that you should know what field you want to improvise in. Competitor Weekness is the biggest reason that you should know the competitiveness weekness.  Know because he is ratually inbuild; By knowing the weekliness of the competitor inside you, you will know your stength.  You can attract him or include it in a marketing message.
Many times you will also see that the week of a competitor is the same thing, so you may not even think that you can not remove this friend in your clinic, their weekness is an opportunity for you, many times the week of a competitor will be a common problem.  With all of us here, you have to be creative. You have to search for new solutions. I hope to go to see the competition’s position in prize in strength.  Electricity knowing necessarily the whole thing and apply to have been out stand Hundred Percent Competition.

If you have any question in your mind then ask in the comment box below.

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