Take great care on things which patient sees,smell,hear.these things will help in building perception of your clinic.
a)Sit in your own waiting room for 30 min have you ever sat in your own waiting room for half an hour ? Give it a try.By the end of your time you should have a few ideas about how to make experience a little river.
b)Train your receptionist should be compassionate ,a team player ,and have good soft skill.
And should know about dental problems ,and help patient to educate.
c)Various payment mode should be there.
d)Rethink your office hour.
Try being open during times that no one else open near by you.
e)Ask your patient,what can you o better.It never hurts to ask the patient what they would like your practice to change or improve.
Send out surveys and you can also rewards for filling survey form.
f)taking appointment or contacting dental clinic should be like a breeze.
A dentist is no person to play hard to get. People are not usually knocking down your door to get their teeth cleaned.
g)Confirm their appointment,do post – treatment follow ups.
(h) Build a Patient- doctor Relationship.
A dental practice is successful because of its patients.This is the most basic rule that all dentist must understand. You may be great at your job of providing dental treatment ,but without connecting with your patients, You may never be able to convert a new patient o a loyal patient.
Patient do not just look for treatment options. In fact, most patients seek compassion ,care and warmth so that they can go home with reassurance regarding their health.
Attracting new patients is not easy . As the market keeps getting crowded with more dental clinic, there is a struggle for getting the attention of new patients. For a young Dentist starting a new practice , it gets even tougher.
The fundamental question is why should a patient who has been visiting a particular dentist for some months or years, switch to a new dentist with whom he has no connection yet?
In such a scenario,young &new dentist need to highlight their USP.
Pick out a Particular specialty and get very efficient at it use that particular trait as your skill USP.
What if you are not able to spend on new equipment? In that case the easiest thing you can do is make your clinic as pleasant as possible as possible for every patient visiting your clinic.That will generate a positive vibe which will help in bringing more patient.
Be innovative One of my friend created his USP as family dentist .He always projected himself as this to his all patient .for every patient visiting his clinic he kept giving free to discount treatment to his /her family members .Over next few years ,this became his USP.
Due to over saturation, every new idea is becoming a conventional approach or too costly.So,the smart thing would be to present the usual approach repackaged as your USP.
The most important & easiest mode to gain new patients is to remain in touch with your former patients.
As the practice increases in time, most of the dentists in their efforts to acquire new patients tend to forget about the previous patients they have treated.It is a blunder so,from today make efforts to stay in touch with all the patients whom you have treated before.
How to remain the touch with your old patients.
The patient who have visited today will become a former patient from the very next day .so you have to use certain methods to always remain in a regular touch with them.
-collect the relevant patient information from the 1st day like name ,contact details (mobile number and email ID)
-Using the contact details (mobile no.& email plan a schedule to contact with previous patients)
-Once in every ten days send an email -Mentioning about your practice,New additions (if any),treatment offers,articles from your professional website.
-Use the mobile numbers that you have collected for sending message about your practice.
-Avoid calls going to voice mail or unanswered.
Nothing is more frustrating then calling into clinic and getting no answer – especially during working hours.
Make sure you know when your calls are coming in and that a friendly voice picks up right away.
b)Return phone calls.
Sometime your clinic will be closed and a patients calls you at that time.If this happens,call them back tht day,and if possible with in the hour.
Returning a Patient’s call tells them they are important to you,which from the perspective of the dental clinic,they most certainly are.if takes several days to get a call returned ,chances re your patient will start looking else where for service,especially of it is urgent.
c) Treat your patients with respect
Train your office staff to treat each patient like it was your only one.The more respect you give,the more likely they are to return.
d)Be pro-active
Although rare,Occasionally emergencies come up.
Suppose ,in way to clinic your car get punctured.So,do not let your patient wait in clinic.Be pro-active and inform patient and re schedule the appointment.
Or,do not wait until patient points out his discomfort.
Be pro-active always look how can you make patient comfortable.suppose,you have done a restoration and patient is unable to tell you high points.do not let patient go home and come back with complain next day.take time and locate high points and remove them.
Post treatment calls
Multiple clinical studies.show that a next-day phone call to check on patients goes a long way in how patients perceive the care they received.Additionally,It will help you identify any problems,your patient faced further more,it has been found that post -obturation phone calls reduce dis-satisfaction significantly.
This helps the patients feel taken care of ,and its a practice that most of your completion is not doing.
It is simple things like these phone calls that patients will remember the most about their experience with you.
h)Handling upset patient.
Look for signs that a patient is upset,and try to be as professional and empathetic as possible.If someone appears upset ,it might be a good idea to simply ask how their day is going.It may not be anything you ‘re done,but if you can show a little sympathy,it can make a great impression.
i)Track Results
Every method ,I have told you needs to be suited to your individual clinic.What may work for one clinic may be total failure in another.
When ever trying something new in your practice,track the results so you can easily see what is working and what needs to change.
In this long post,we listed some of most practical modern day methods that dentist can use to gain new patients for their dental clinic.
The success of a dental clinic depends on the perfect balance between old patients and new visits to your dental clinic.
The growth and profitability of a dental clinic rely on the influx of new patients.unless there is a regular flow of new pateints every month,a dental clinic gets stagment. there fore,it is advisable that you use the methods mentioned in this post to make a connection with new people.but always remember the work is not over once you get new person visiting your clinic.
The real work starts once the new patient arrives at your dental clinic.you and your staff must be at professional best.
Are your daily actions bringing you closer to you Goals?If not,do not expact the things in your life you need and want changed,to change.
Goals are essential to your development and clinic success.If goal setting is new to you, you tried them and it did’nt work or you need reminder.
Let me tell you,why goals are necessary.
-Goals create a road map for,success.
-Goals are the targets toward which you print your clinic.
-Goals give you tarting point and a destination to reach.
-Written goals help you to see where you are going,what changes you need to make and if you are progressing towards your prize.
-To achieve your clinic goals,you must make sacrifices,stay committed ,overcome challenges and work your plans.
-As a small business,a dental practice can improve day to day performance and stimulate growth,even during the current economic downturn,by using the proven technique of goal setting.
When initially laying the foundation for future success,all clinic will benefit from these six fundamental goals.
a)Continually increase patient.
b)Continually grow profit.
c)Continually Generate more referrals.
d)Maintain a low -stress environment by training staff.
e)Learn new skills and deliver best treatment.
f)Gaining financial independence -so that you can enjoy in Dubai and clinic is earning money for you.
