How Can a Dentist Become Billionaire?

How Can a Dentist Become Billionaire?

BILLIONAIRE DENTIST

We all believe that how can a dental clinic be made successful? We do not even have an answer when things are not on our side. Or do we not even answer that the second dentist who had less money than us but today he has everything we dream of? That is, there is another reason for success which we do not know.

Let’s understand with an example.

Why is APPLE company so innovative?

It does something different every year and everyone else copies it. Although it is also a computer company it is also like others. It also has the same talented people as Samsung. It also uses the same marketing agencies that everyone else does. It also has money, so do other companies. But why their results are different?

Why everyone was ready to sacrifice their life for Mahatma Gandhi only? He was not the only one whom the British ruled. He was not the only one who was a victim of social discrimination. It was not at all like that he was single a very good speaker. Why could the right brothers make a plane, they did not even have money and education?

Something else we don’t even know about in this game. About three to four years ago, I read a book named ‘Start With Why By Simm Sinek’ and it changed my way of thinking. I found out that every big business and big leader has only one way. They all think in the same way, they work and take their words to another. And this simple idea is called the Golden Circle.

Let me explain this quickly.

Every one of us knows what a dentist does. We all know that we provide dental services. But very few of us know how do we do that. Meaning that we do not know how different we are from other dentists and what is our USP. And rarely would a dentist know Why are they doing dentistry. And by ‘why’ I don’t mean to make a profit. Earning money is a result. I am asking you for your reason, I am asking you about your belief. I want to ask why you and your clinic does only Exist.

What happens from this now?

The way we think, the way we act, the way we communicate to our patients is from outside to inside. And it is also right that we first tell what we know properly and the last one we know less i.e. what, how and why, etc. But inspired dentist and successful dental clinic regardless of their size and locality, they all think, act and communicate from inside out I.e. why, how, what.

Let’s understand this with an example

Taking the example of the Apple company because most people know about it. If Apple were like any other company, then its advertisement would be like this:- we make great computers.

They are beautifully designed.
Simple to use and user-friendly.
Want to buy one.

And in the same way, we also communicate and we do the marketing of our clinic in the same way.
And that’s how we provide treatment and talk to our patients.

After that, we tell that what we do. We tell how we are different or better than others. Then we want to connect with people. This is our new clinic. We are gold medalist, we have these degrees, we have this fellowship, we have a degree of MDA, we have the latest machine and technology. Come and get your treatment.

This is very common and uninspiring.

Let’s see how actually Apple communicates?

Everything we do, we believe in challenging quo.
We believe in thinking differently.
The way we challenge the status quo is marketing our products beautifully designed, simple to use and user-friendly.
We just happen to make great computers.

Want to buy me?
Totally different right!
I just turned the way up. Always remember

People don’t buy what you do People buy why you do it

And that’s why we all want to buy Apple’s computer. But we want to buy more products from Apple like a watch, IPad, Mobile, etc.
And Apple is also an ordinary computer company.

The structure of the Apple company is like other companies only. And the rest of the competitors are equally qualified in making these products. Some of them tried too.

For example:- Dell introduced mobiles and tablets but no one purchased it.

Will you buy a mobile phone from a computer company? Your answer will be NO. But everyday people are buying mobile phones from Apple Company because people don’t buy what you do they buy why you do it.

Customers should not get treatments from us just because we are dentists. They search our WHY too. If your why is money-making then customers will call you greedy and walk away from there.

Remember that our goal is not to provide treatment to every person whom we need.
It should be our goal that every person associated with us puts their belief in our belief. And the interesting thing is that whatever I am telling you here all these things also happen in our body. If you look at the horizontal cross-section of the brain, you will find that the brain is made up of three major components and these all three components relate to Golden Circle.

The outer part and newest part of our brain are called neocortex and it shows the What component of the Golden circle.
This neo-cortex brain is responsible for our whole analytical and rational thoughts. Our language processes here.
The middle two sections of the brain are called the limbic brain and this part of the brain is responsible for our feelings like trust and loyalty. This part is responsible for our decision making too and this part can’t understand our language.

If I say in other words when we communicate from outside to inside then people will under what are the benefits of an implant, what are its procedure, it’s made up of what? They will understand all facts and figures but even then also they can’t make the decision for an implant.

But when we communicate from inside to outside, we directly talk to that part of the brain which controls our behavior. We directly lit its trust and then people believe this thing by applying logic. And this is the limbic brain from where the gut feeling comes.

You must have noticed it many times that you tell everything about treatment and at the last patients will say that you are telling everything right But I do not believe in treatment so there is nothing like this but this is because that part of the brain does not understand the language. If you will ask any person who has Ferrari that why you have bought Ferrari he will reply that for comfort, looks, and speed but in reality this is not the reason. People buy Ferrari for their feelings and status.

And the decision of this status and feeling is taken by the Limbic Brain.

So friends if you don’t know you’re why, you don’t know why are you running your dental practice then patients will report to “what you do” Only. Then how will you sell your costly services? How will you make your patients loyal? And most importantly how will you make your patients a part of your dental family.

I am saying it again the goal is not the only one to provide dental treatment to the patients but take the people who tell your belief their belief.

How Can a Dentist Become Billionaire? Part 2

Now I will tell you about the other advantages of the golden circle.

Let’s talk about our team.

Remember that our goal is not just to provide a job to the people who need a job. We should keep those people who believe in our beliefs. If you will just keep people on the job so that they can do their work well then they will do it just for money. If you will hire those people who believe in your belief then he will do his job with all his efforts and for this, you can take the example of Write Brothers. Hardly anyone has heard the name Samuel Pierpont Langley in us.

We are a hundred years back at that time everyone in America was trying to fly. Unlike nowadays people are busy connecting with the internet and earn money there. Every company wants to fly.
Samuel Pierpont Langley has all the things which we call the recipe for success. Does it mean if you will ask any dentist that why is your clinic is not working? He will reply to this only.

First is undercapitalized
Which means he has not that much money to open a big clinic in a better place.

Second is wrong people

They don’t have talented people.

Third, is a bad market condition
Nowadays competitions have increased and have no money for advertisement.

In 1901, Samuel Pierpont Langley gave 50,000 dollars in the war department which nowadays equals 50,000 crores just to make something which can fly.
So money wasn’t a problem. He was a teacher in Harward and he knew all the scientists of that time. He had hired the best brain at that time who can buy money. That’s why he had the best team.
The market conditions were fantastic. No competition was there at that time. And every newspaper published their every step in the newspaper. This means they had the best market condition. But then also why didn’t you heard the name of Samuel Langley.

A short distance away there were two brothers named Orville and Wilbur WriteWrite and they have nothing in their success recipe and even they don’t have money too. They used to take out money from their bicycle shop to fulfill their dream. Both of them did not go to college nor did their team members go to college means his team was also nothing special. Anyone didn’t use to print their information in the newspaper. There was a difference. The write brothers had a dream that if they made a flying machine, the world would change.

Here Samuel Langley is different. He wanted to be rich and famous. He was following the result and see what happened. People who believed in Write Brothers, they used to work with all their efforts in less salary also. And people who used to work with Samuel, they worked only for money.

After that friend of Write, Brothers told me that they used to take 5 sets and those 5 sets used to crash daily and after that they took their all goods, return from there and then eat something.
And on December 17, 1903, Write Brothers fly their first flight but no one was there to see that scene. We came to know it after many years.

And the further proof that Langley was motivated by wrong things was on the day when Wright Brothers fly their first flight, he quit.
He could have also been said that let’s do it together in a more efficient way but he didn’t.
Firstly he wasn’t a good human being.
Secondly, he had never been rich.
Thirdly he didn’t become famous so he quit.

So I say it again that
People don’t buy what you do
People buy why you do it.

If you talk about belief then you will attract those people towards you who believe in your belief.
But you must be thinking why is it so important to attract those people towards you who believe in your belief?

So to understand this let’s see the next law

LAW OF DIFFUSION OF NEW CLINIC

The first two and a half population of our society are innovators.
The next three and a half are early adopters.
The next 34% are the early majority.
And the next 34% of the population are the late majority.
And left at the end is laggards.

THANK YOU SO MUCH

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